Meta Ads campaign planner.
Plan your Meta Ads investment
and evaluate scenarios
before you invest.
Turn goals, budget, and performance inputs into a plan you can compare. See which variables shape the outcome and make decisions with better context.
Directional estimates for planning purposes. Results are not guaranteed.
Monthly planScenario results
CalculatedScenario comparisonProjected customers
Scenario quality
Partial historical data
↗
3 scenariosComparable assumptions
◎
Explainable rulesNo AI or account access
01
Configure campaigns and budget
02
Model the business funnel
03
Compare three scenarios
04
Prioritize variables and actions
Plan with context
A budget alone is not a
campaign plan.
Ad spend only becomes useful when it is connected to the goal, expected efficiency, the sales funnel, and the economics of the business.
Goals without business context
An ad goal can look positive and still fail to support margin or growth.
Disconnected metrics
Clicks, leads, and revenue need one connected path before they can be compared.
A single-scenario plan
Planning around one outcome hides uncertainty and the variables that matter most.
What you can plan
Build a complete view before you invest.
Configure campaigns, compare assumptions, and connect advertising performance to business outcomes.
Campaign structure
Define the objective, conversion location, event, audience, budget, and duration.
Outcome projections
Model the path from impressions and clicks to leads, customers, orders, and revenue.
Comparable scenarios
Compare conservative, base, and optimistic scenarios with transparent assumptions.
Economic viability
Connect average value, margin, acquisition cost, ROAS, and break-even performance.
How it works
From your inputs to a plan you can discuss.
Set the context
Add the business, offer, goal, and planning period.
Configure campaigns
Build up to five campaigns with their objectives, destinations, and budgets.
Build scenarios
Use historical data, your own assumptions, or clearly labeled reference values.
Review and decide
Compare outcomes, sensitivity, gaps, and priority actions.
Transparent method
A useful projection shows where every number comes from.
Each variable can be identified as historical data, a target, an assumption, a reference value, or a calculation. The tool also flags missing inputs and scenario limitations.
- Traceable formulas with no duplicate calculation paths.
- Editable scenarios, not generic automatic adjustments.
- Recommendations based on explainable rules.
Historical dataCPM · $8.50Medium confidence · Jul–Sep 2026
Your assumptionClose rate · 25%Editable in every scenario
Calculation engine
CalculatedCAC · $19.35Formula and denominator visible
Who it is for
Plan, validate, and present decisions with confidence.
Use it if you lead a business, manage marketing, advise clients, run an agency, or work independently.
Preview
More than one number: a complete view of the scenario.
Review spend, outcomes, costs, revenue, profitability, gaps, and sensitive variables in one dashboard.
OverviewFunnelCampaigns
Result after ad spend$2,004Base scenario
+3%Impressions70.6k
Clicks1,059
Leads38
Customers31
i Illustrative data. Actual results are calculated from your inputs.
Scope and privacy
Plan without connecting
your ad accounts.
It works with information you enter. It does not use OAuth or request access to accounts, assets, or payment methods.
✓No credentials or Business Manager access.
✓Your draft stays on your device.
✓Inputs and assumptions remain visible.
✓Independent tool, not affiliated with Meta.
Frequently asked questions
What to know before you begin.
Does the tool connect to my Meta Ads account?+
No. It uses information entered by the user and does not use OAuth or request access to accounts, assets, or payment methods.
Are the results a prediction of what I will achieve?+
No. They are directional projections based on the data and assumptions provided. They do not guarantee advertising results.
Can I use it without historical data?+
Yes. You can start with your own assumptions or editable directional reference values. The tool will show how much the scenario depends on them.
What is the difference between guided and advanced mode?+
Both use the same engine. Guided mode shows only the fields you need and explains each step; advanced mode exposes more variables and controls.
Can I plan multiple campaigns?+
Yes. It allows you to configure between one and five campaigns and review each campaign’s contribution to the overall plan.
Can I calculate the budget required for a target?+
Yes. When enough information is available, reverse planning estimates the budget or condition required to reach the target.
What is included in the downloadable report?+
It includes context, campaigns, budget, assumptions, scenarios, projections, sensitivity, priority actions, limitations, and a glossary.
Is this tool affiliated with Meta?+
No. This is an independent tool and is not affiliated with, authorized by, or certified by Meta.
Before you commit the budget
Build the scenario, understand the assumptions, and decide with better context.
Start with what you know. The tool will show what is missing and how much the outcome depends on each assumption.
Meta AdsPlanner
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