Estimate the impact of your advertising investment before you scale. Adjust the inputs to your reality and see which lever is worth improving first.
Scenario readout
Where your next growth lever may be.
Recommendations adapt to your inputs. Use them to prioritize a conversation, not to replace an analysis of your real operation.
Simulation glossary
Understand every number before you make a decision.
These definitions explain the tool’s logic and help you distinguish between the inputs you provide and the metrics the simulation projects.
01
Input data
What you define
Monthly ad investment +
The amount in USD you plan to invest in campaigns over roughly 30 days. It does not include other operating costs.
Average ticket per sale +
The average amount your business earns per customer or order. For services, it may represent a sale, contract, or first payment—based on the scenario you want to evaluate.
Gross margin +
The percentage of revenue remaining after direct product or service costs. It helps estimate how much room there is to acquire customers.
Conversion rate +
The percentage of people who advance to the next stage: lead to customer for services, or visit to order for e-commerce.
02
Simulation results
What helps you interpret
CPL, CPC, and CPA +
CPL means cost per lead; CPC, cost per click; and CPA, cost per acquisition. The tool uses the model you select to estimate the path to a sale.
Projected ROAS +
The relationship between projected revenue and ad investment. A 4x ROAS means four dollars in estimated revenue for every dollar invested, before other costs.
Estimated gross profit +
Projected revenue multiplied by the gross margin you entered. It is not net profit: operating expenses, taxes, logistics, and commissions may still apply.
Acquisition break-even point +
The theoretical maximum cost per customer before the investment uses all gross margin. Use it as a signal to review the model’s economics, not as a profitability guarantee.
Next step
Turn this projection into a growth plan.
Share your details to turn this into a diagnostic with context. Alex will review the variables most likely to move your result.
01 · Get a more precise readout02 · Identify the priority bottleneck03 · Define the next step with clarity
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