Informational and professional
The content provides guidance about services, methodologies, and potential contact routes.
Clarity for collaboration
A clear framework for building relationships of trust.
These terms govern the informational use of this website and explain how professional services are formalized separately.
Key points
The site informs; the service is defined through clear agreements.
The digital experience makes a conversation easier. Scope, deliverables, and commercial conditions are agreed in writing before any service begins.
Always in writing
A proposal or agreement defines scope, investment, responsibilities, and conditions.
No automatic commitment
Submitting an inquiry does not itself create a contract or an obligation to provide services.
01 · Purpose and acceptance
These terms organize the use of this site.
By accessing or browsing ajsantacruz.com, you agree to use this site in accordance with these terms and applicable law. If you do not agree with any part, please do not use the content or available contact channels.
The site presents information about strategy, Paid Media, automation, analytics, conversion optimization, and related services. It is not a binding offer and does not replace a proposal, agreement, or individualized advice.
02 · Permitted use
Explore, learn, and contact us respectfully.
You may review the content, share links to the site lawfully, and use the contact channels to evaluate a professional conversation. You agree not to use the site for unlawful purposes, interfere with its operation, attempt to access unauthorized areas, introduce malicious code, or impersonate identities.
You also agree to provide accurate information and not to submit confidential, sensitive, or third-party data without the appropriate authorization.
03 · Professional content
Ideas can guide; decisions require context.
The content on this site is for general information and educational purposes. Reading it does not guarantee specific business results, revenue, sales, metrics, ranking, or advertising performance. Every outcome depends on variables such as market, offer, budget, available data, sales operations, team, channels, and execution.
Before making investment, engagement, legal, tax, financial, or technology decisions, evaluate your context and, where appropriate, consult qualified specialists.
04 · Services and proposals
Collaboration begins with a specific agreement.
A diagnostic session, email, call, or form submission does not constitute acceptance of a service or obligate Alex Santacruz to provide services. Any collaboration will be formalized through a proposal, statement of work, agreement, or other written document that details scope, deliverables, timing, investment, payment terms, responsibilities, platform access, confidentiality, and termination conditions.
Budgets, timelines, and recommendations may change if new findings, dependencies, or requirements arise during project evaluation.
05 · Intellectual property
Intellectual work also needs protection.
Unless otherwise stated, the texts, methodology, structure, visual identity, graphics, photographs, code, and other content on this site belong to Alex Santacruz or are used with permission. You may not reproduce, modify, distribute, sell, or exploit these elements beyond permitted uses without prior written authorization.
Rights in deliverables for a specific project are governed by the agreement applicable to that service.
06 · Availability and links
The site may evolve.
We aim to keep the site available and current, but do not guarantee uninterrupted access or a total absence of errors. Content, functions, or links may be modified, suspended, or removed when needed for maintenance, security, improvement, or updates.
External links are offered as references or contact channels. We do not control their content, availability, security, or privacy practices.
07 · Liability and applicable law
Proportionate responsibility and clear rules.
To the extent permitted by applicable law, Alex Santacruz will not be liable for decisions, losses, or damages arising from the use of general information on this site, temporary unavailability of the service, or third-party content. This limitation does not exclude liabilities that the law does not allow to be limited.
These terms are interpreted under the laws of Ecuador, without prejudice to mandatory rules that may apply to a specific case.
08 · Changes and contact
The published version is the current version.
We may update these terms when the site, services, or applicable framework changes. The update date at the beginning identifies the current version. Continued use of the site after an update constitutes acceptance of the published terms to the extent permitted by law.
For questions about these terms, write to info@ajsantacruz.com. To learn how personal data is handled, see the Privacy Policy.
These terms are a prototype foundation and should be reviewed and completed before final commercial launch, especially with the legal and contractual information applicable to the business owner.